海外广告投放经理25k-45k · 13薪
北京本科及以上3-5年游戏广告网络广告
绩效奖金#年终奖#员工旅游#带薪年假#住房补贴#餐补
The game industry, willing to go to sea
1. Responsible for Big Media advertising, such as Facebook, Google, Twitter, and TikTok ads, monitor and improve overall ad performance.
2. Effectively manage all ad platforms' budgets, ad materials, ad content, ad performance, continuously optimize CPI, CPA, and CTR, and take care of ROI.
3. Ability to consolidate daily, weekly, and monthly performance data reports, summarize, and identify platform performance.
4. Evaluate and analyze monthly, quarterly, and yearly ad performance; conduct a monthly and yearly advertisement plan.
5. Expand and manage new media platforms with CPA, CPM, and CPC as pricing models; increase ad traffic for company product lines.
6. Based on product highlights, creatively design an advertising plan, communicate with designers to produce ad materials, continuously optimize creative materials, and improve ad performance.
7. Aligned with the company's product and operation marketing promotion plans, collaborate, and be flexible to complete advertising tasks.