华晨宝马

Major Responsibilities： Lead, manage and execute market study/benchmark of my BMW/MINI app, building up and managing market position. Overall management on APP feature planning, release, budget and other related topics. Collaborate with local / AG business departments and 3rd party companies for app related tasks. Overall APP KPI steering; monitor, consolidate and report APP data performance. Support on running strategic digitalization projects, e.g. , including progress, budget, resource allocation, organizational setup/change, etc. As app core interface, coordinate with internal & external business and product needs, assisting various parties to solve the issue of app and promote app development. Support on APP development strategy. Other tasks assigned by Line Manager. Qualifications: Strong business acumen with a broad understanding of fundamental business principles . Analytical problem-solving skills with an impeccable attention to detail. Strong interpersonal skills with ability to collaborate and build a consensus across stakeholders. Strong understanding of management practices and strong project and resource management skills. Excellent oral and written communication skills in both Chinese and English.

Key Responsibilities： • End to end tracking planning, e.g. Work with product team to develop and optimize the tracking from ad exposure to landing to prospects to final handover, to ensure data comprehensiveness and transparent; • Data store and structure planning, e.g. Unveil more customer profile by combining certain data together in CDP • Data Quality Diagnosis, such as a) operation data mistakes in reports/ data base, b) correct/align terms across multi-departments. • Data mining and insights • Tagging & modelling • BI tools planning and operation, such as Dashboard for management/ operation as well as the self service platform like Tableau • Data-driven cooperation planning, such as Federated Learning • Programmatic Marketing Planning • Data Lab Operation Qualifications： • Strong data insight to have the ability to quickly discover the value of data. • Bachelor and possibly post graduate qualifications or equivalent experience. • Statistics, computer science, applied mathematics or related major. Familiar with statistics methodology and tools • Good understanding of new Big Data/Data Analytics technologies and future trends • Required to negotiate to achieve results through cooperation and leads discussions in team activities. • Responsible for supporting and coaching the Media/E-commerce operation team members in fulfilling their tasks. • Strong communication skills in both written and oral English (at least CET4 or equivalent qualification) • Good Skill in writing solution deck for presentation and training • Required to decide whether the problem has been correctly defined and sufficiently investigated to make a sound decision; required to coordinate resources and responsible for making technical decisions.

主要职责： 负责指定电商商品的产品页面设计与制作，吸引消费者，提升展示效果。 为电商线上促销活动提供创意，完成关键视觉及宣传内容设计，确保活动吸引力与传播力。 承担社交电商内容设计，契合平台特点，增强用户互动。 根据销售数据与市场反馈，优化商品页面布局和线上活动宣传素材，提升转化率与活动效果。 依据营销状况，优化社交电商内容，推动业务增长。 支持团队目标，与成员协作实现电商业务指标，完成经理交办的其他任务 。 任职要求： 审美与设计：有独立审美，能把握潮流与用户喜好，在面向客户的设计上经验丰富，可通过设计促购买决策。 工作能力：能独立工作，也能融入团队。热情高、自驱力强，主动解决问题。 综合能力：具备独立决策、组织规划和问题解决能力。 协作能力：可与内外部伙伴战略协作，整合资源。 沟通能力：沟通积极主动，善于倾听，人际交往良好。 领导影响力：能建立并运用内外部人脉网络推动项目。 时间管理：合理安排工作，按时交付任务。 语言能力：具备良好英语能力，能阅读英文资料，与国际团队沟通。

Key Responsibilities: • Familiar with membership operation management which including OEM benefits consolidation and landing, 3rd party benefits enrichment, credit operation and diversified membership campaigns for value contribution. Closely cooperation with other business modules and provide enough support to jointly achieve the team target. • Develop and oversee the implementation of a comprehensive customer care framework to enhance engagement. Establish protocols for customer engagement and feedback management, ensuring that all customer data is collected, analyzed, and acted upon promptly. • Formulate strategies for effective cooperation between central, region and dealerships to ensure effective implementation, synergy resources, as well as maximum program results. • Collaborate with internal business teams and external vendor to create and execute exclusive customer benefits programs tailored to business needs. • Fully responsible for membership benefit system operation and optimization to support sustainable increasing on member active ratio with clear and quantitative operation KPI setting for operational steering. • Monitor and manage customer feedback across all channels, ensuring that complaints are addressed in a timely and professional manner. • Ensure that all benefit programs adhere to legal and regulatory requirements, as well as internal policies and procedures. Qualifications: • Bachelor's degree or above in Sociology, Psychology, Economics, Consumer Marketing, Media. • Familiar with market best practice on membership operation model and benefits operation, experience on membership operation of auto industry will be a plus. • Strong insight into consumer user behavior and purchase decision-making patterns, experience on online private domain customer behavior tracking and analysis will be a plus. • Sensitive capability on data insight and analysis for business operation optimization and innovative business opportunities exploration. • Familiar with common legal boundaries and pitfalls in user/ membership operation/management . • Strong ability on multi-departments and multi-parties communication and collaboration. • Strong ability on project management with close cooperation with both business and product dev team. • Proficient English in PPT preparation and presentation. • Solid and excellent team cooperation internally and externally. • Ability to quickly adapt to high pressure work content and agile work environment.